From Family Roots to Sudsy Boots: The Story of Our Soap
Welcome to our little corner of the world! We are so glad you’re here.
Our journey didn't start in a boardroom; it started in a garage, fueled by a passion for clean living and a leap of faith. As a Veteran-owned and family-operated small business, we’ve always believed that the best things in life are built on service, integrity, and a whole lot of heart.
The Spark & The Stewardship
We didn’t just wake up one day and decide to make soap—we were called to it. Under the incredible mentorship of Emma at Yamali Naturals, we fell in love with the craft of cold-process soap making. When the opportunity arose to become stewards of this business, we knew it was the right path. We are obsessed with natural and naturally derived products because we believe that what you put on your body should be as pure as the intentions behind it.
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Faith, Family, and Four Initials
Our business is rooted in our Christian faith and our unwavering family values. If you’re wondering where our name comes from, just look at our dinner table! We named the company by taking the first initials of our daughters’ names, in order. They are our "why," and they remind us every day to create something that makes the world a little brighter (and a lot cleaner).
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The Dream Team
Every great operation needs a balance of "art" and "engine." Here’s how we split the bubbles: Shay (The Creative Genius): She’s the heart and soul behind the aesthetic. Shay ensures every bar is a masterpiece, blending that eccentric, minimalist vibe with a splash of nostalgic flair. Jared (Production & Back End): The logistics guy. With a Veteran’s eye for detail, Jared keeps the gears turning, the soap curing, and the business moving forward.
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Our Vibe: Retro Spirit, Modern Clean
We aren’t your typical "rustic" soap shop. Think 90’s retro meets clean minimalism. We love a look that’s bold and eccentric but keep our ingredients simple and honest. We believe "less is more," using minimal ingredients to help you live a better, more natural life without sacrificing the fun.
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"Whatever you do, work at it with all your heart, as working for the Lord." — Colossians 3:23
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Thank you for supporting our family and our dream. We hope our handcrafted bars bring a little bit of joy (and a really great lather) to your daily routine!
Stay fresh,
Jared, Shay, and the Girls
Clean Ingredients. Eccentric Vibes. Family First.
Mission
"ROEN Soap Company is dedicated to creating handcrafted soaps that blend aromatics, longevity, and craftsmanship. We believe everyday products should be made with care, perform exceptionally well, and bring a sense of enjoyment to the simple moments of life. Our mission is to raise the standard for personal care—one bar at a time."
What Makes
ROEN Different?
Longer Lasting
Our carefully balanced recipes create dense, durable bars that last longer than many commercial soaps.
Artisan Crafted
Each batch is handcrafted using traditional cold process methods.
Premium Ingredients
Made with nourishing oils and butters including olive oil, coconut oil, shea butter, cocoa butter, and castor oil.
Small Batch Quality
Every bar is inspected and produced in small batches for consistency and quality.
Thoughtfully Fragranced
Unique scents designed to create an experience, not just clean skin.
